Digital 26: Craft & Creatives @ Google with Craft Work 4.0 All & Local Enterprise Offices
Join us on November 13 from 10:00 AM for Digital 26: Focus on Craft and Creatives, a dynamic, in-person event designed to help small businesses in the creative and craft sectors get ready for the year ahead. This is your chance to learn from Google and industry experts, exploring the latest digital and AI trends that can transform your business.
Hosted by Google, this exclusive event is brought to you by Craftwork4all and the Local Enterprise Offices of Carlow, Kildare, Kilkenny, Laois, Waterford, Wexford, and Wicklow. It's supported by the You're the Business digital upskill initiative. It is a fantastic opportunity to gain practical skills, network with fellow creatives, and discover tools that will give you a competitive edge. Don't miss out on this day of innovation and insight.
When: Wednesday, November 13, 2025 | 10:00 AM - 3:00 PM
Where: The Foundry, Google Gordon House, Barrow St, Dublin 4, D04 V3A0
AGENDA
10:00–11:00 AM: Google Arrival & Check In
Arrival and check-in at Google Building Gordon House, Barrow Street, Dublin 4. Grab a coffee, meet other creative business owners, and connect with your Local Enterprise Office team.
11:00–11:15 AM: Welcome and opening
Welcome and opening from Google and the Local Enterprise Offices.
11:15–11:45 AM: Put Google AI to work for you
Discover the transformative power of AI for your craft and creative business. A keynote speaker from Google will share the latest AI advancements and their far-reaching implications for the sector.
11:45 - 12:15 PM: ViGenAir live demo
See a live demonstration of ViGen Air, a tool that helps creators efficiently recraft existing content into high-quality, professional-grade promotional videos for various advertising platforms.
12:15 - 1:15 PM: Lunch and networking
Enjoy lunch and continue networking with other attendees and industry experts.
1:15 PM - 2:30 PM: Breakout sessions
Due to limited capacity, spaces in the breakout sessions will be allocated on a first-come, first-served basis.
- Making sense of AI: Learn the foundations of AI and machine learning and gain practical skills for responsible, real-world application.
- Practical AI for marketing: Develop practical AI skills and learn how to leverage AI to enhance your marketing efforts.
2:20–2:50 PM: Panel discussion with Naomh McElhatton – My digital journey & AI
Join a discussion with our panel of experts as they share their insights on digital trends and the future of the creative and craft sectors.
Panel host: Naomh McElhatton
Magdelena Seymour – Pure OskarMagdelena Seymour is the founder of Pure Oskar, an Irish brand known for its handcrafted, sustainable skincare products made from natural, cruelty-free ingredients. Her passion for ethical beauty and clean formulations has earned Pure Oskar a loyal following among conscious consumers.
Kim Whyte – PawpearKim Whyte is the Founder & Designer of Pawpear, an Irish stationery company inspired by Ireland’s culture, language, and landscapes. Kim’s illustrations reimagine our ancient landscapes, culture and heritage through striking shapes and bold colours. Every design incorporates elements of the Irish language, making each piece a small tribute to Ireland's unique identity.
Kay Lyng – K Kajoux JewelsKay Lyng is the designer behind K Kajoux Jewels, an Irish jewellery brand celebrated for its bold, colourful designs that combine semi-precious stones and luxurious materials. Her collections reflect a passion for individuality and timeless elegance, handcrafted to add a touch of glamour to everyday style.
Niav Riley – Market Square StudiosNiav Riley is the founder of Market Square Studios, a creative space and business that showcases Irish-made homewares, ceramics, and artwork. With a strong emphasis on supporting local makers, Niav curates a vibrant collection that reflects Ireland’s rich artistic culture and craftsmanship.
Kieran Comerford – Network of Local Enterprise OfficesKieran Comerford is Chairperson of the Network of Local Enterprise Offices, dedicated to supporting small businesses and entrepreneurs across the country. With a background in innovation and enterprise development, he plays a key role in fostering growth, mentorship, and opportunity within the local business ecosystem.
2:50–3:00 PM: Closing remarks
A wrap-up of the day's key takeaways and a look ahead.
3.15PM - Bus Transfer back to Base
Event Host
Naomh McElhatton is a leading figure in digital transformation, immersive technologies, and ethical AI, with a career spanning over two decades at the intersection of technology, creativity, and innovation. As the founder and CEO of Stimul.ai, she has pioneered the use of artificial intelligence and data-driven design to enhance decision-making in healthcare, education, and the public sector. Passionate about human-centred innovation, Naomh is a strong advocate for responsible tech development that places ethics, accessibility, and inclusion at its core.
A highly sought-after speaker, mentor, and educator, she regularly delivers keynote addresses and workshops on topics including digital strategy, women in tech, and the future of work. She has been recognised as one of Ireland’s Top 5 Entrepreneurs by Irish Times and has served as a curator for TEDxStormont, championing thought leadership across Northern Ireland and beyond. Through her work, Naomh continues to inspire organisations and individuals to embrace technology as a powerful force for positive change.
